No More Mr. Nice Guy is Robert A. Glover's book about men who try to earn love and approval by being agreeable, and who end up resentful and stuck. It names a pattern some men recognize straight away: saying yes when they mean no, keeping score in silence, and wondering why being good has not paid off. It also tells a gendered story about where that pattern comes from, which at least one published critique has challenged.
This guide is a critical commentary, not an endorsement: the book's central ideas in our own words, what research does and does not support, the criticisms, and who may want support while reading. It is not a stand-in for the book, which you can borrow from a library or buy at a bookstore; we do not link to the unauthorized free PDFs that turn up in search.
At a glance
- Full title: No More Mr. Nice Guy: A Proven Plan for Getting What You Want in Love, Sex, and Life
- Author: Robert A. Glover; his publisher says he holds a PhD in marriage and family therapy
- First published: 2002 in print, by Running Press (now an imprint of Hachette Book Group)
- What it is about: "Nice Guy Syndrome", Glover's label for men who hide their needs and seek approval to feel acceptable, and his plan for becoming more direct
- May suit: men who recognize themselves in chronic people-pleasing, quiet resentment and avoiding conflict, and who can read its gendered passages critically
- Read with support if: shame, low mood or loneliness feel heavy; the book is feeding anger at women or a partner (set it aside and talk to someone); or you have sexual health concerns (see a physician first)
What Is the Main Message of No More Mr. Nice Guy?
The main message is that being "nice" in order to win approval is not the same as being good, and that it can leave a man anxious, dishonest about his needs and secretly angry. Glover's way out is to stop hiding, say what you want, build support and take responsibility for your own life instead of waiting to be rewarded.
Who Is Dr. Robert Glover, and What Are His Credentials?
Robert A. Glover is the book's author. The publisher's author biography says he holds a PhD in marriage and family therapy, describes him as a recovering Nice Guy himself, and credits him with more than thirty years of clinical experience. We could not confirm any professional registration.
Glover's website, drglover.com, sells coaching, workshops, a group mentorship, online courses and a paid program that trains coaches in his approach. That does not make the ideas wrong, but it is context worth knowing.
Is Nice Guy Syndrome Real, or Is It a Diagnosis?
"Nice Guy Syndrome" is not a diagnosis in any diagnostic manual, though related patterns have been studied under other names, without Glover's focus on men. It is Glover's own label, drawn from his clinical work and his own story, for men whose sense of being worth loving depends on keeping other people pleased, and who keep their own needs out of sight to avoid disapproval. If you are wondering whether the description fits you, ask what the pattern costs you.
Psychologists describe "unmitigated communion": putting other people first to the point of neglecting yourself. Four studies set it apart from ordinary care for others by its links with a negative self-view, looking to others to judge your worth, and distress; the authors also found that relying on others for self-esteem led to overinvolvement and self-neglect, which accounted for that distress (Fritz and Helgeson, 1998, Journal of Personality and Social Psychology). The clinician Pete Walker's "fawn" response, staying safe by going along with others, is a related idea, not a diagnosis either; see our article on the fawn response and our guide to Walker's Complex PTSD: From Surviving to Thriving.
What Is a Covert Contract in No More Mr. Nice Guy?
A covert contract is Glover's term, set out on the book's official website, for an unspoken bargain, such as meeting other people's needs unasked and expecting yours to be met unasked, or expecting that being good will earn love. In plain terms, it is kindness with a hidden invoice.
Clinically, the idea is useful because it names resentment with nowhere to go: the other person cannot meet an expectation nobody told them about. Saying what you hope for out loud gives them a real choice. The point is honesty about your own motives, not dropping care you have chosen.
What Are the Other Key Ideas in No More Mr. Nice Guy?
Approval-seeking and shame
Glover traces approval-seeking to childhood needs that went unmet and that a boy blamed on himself, leaving what he calls toxic shame: a core belief of being bad or unlovable. Shame is well studied: a meta-analysis of one hundred and eight studies found shame more strongly associated with depressive symptoms than guilt overall, though not more than two unhelpful forms of guilt, with larger effects for external shame, the sense that others see you as flawed (Kim, Thibodeau and Jorgensen, 2011, Psychological Bulletin). The data are correlational and say nothing about Glover's account of where shame comes from.
Boundaries and directness
The book pushes readers to name needs plainly, say no, tolerate someone else's disappointment, and drop indirect tactics such as sulking. Dialectical behaviour therapy (DBT) teaches similar interpersonal effectiveness skills: asking clearly and saying no while protecting both your self-respect and the relationship. That overlap is not evidence for the book's plan, and none of it requires becoming colder. For some men, caring for parents or family is a commitment rooted in faith or culture; the work is telling care you choose apart from a yes driven by fear of disapproval.
Is No More Mr. Nice Guy Evidence-Based, and Does It Work?
No, it is not evidence-based. A published critical review notes that the book cites no studies and offers no outcome data (Carrier, 2021), and Glover's website says the book grew out of his own recovery and his work with men. "A Proven Plan" is the subtitle's wording, not a research result, and no study we know of has tested the book, so whether it works is an open question.
If self-reliance is part of your pattern, fixing it alone with a book can feel safer than talking to anyone. Our article on depression in men describes how low mood can look different from sadness. If low mood comes with thoughts of suicide, call or text 9-8-8 (Canada, 24/7), or call 911 if you are in immediate danger.
Is No More Mr. Nice Guy Red Pill or Misogynistic?
It is not marketed as a red-pill book, and reading it does not make anyone a misogynist, but the question is fair. The publisher pitches it as a guide to putting your needs first and living honestly, yet its subtitle promises help getting what you want in love and sex, and one published critique argues that some of its framing echoes red-pill rhetoric.
That critique, a 2021 review by Richard Carrier on his personal blog, argues that the book's explanation for why Nice Guys have supposedly multiplied in recent decades, which points to feminism, single mothers and a school system dominated by women, is unsupported by evidence (Carrier, 2021). He also objects that the book lists difficulty getting an erection and climaxing too quickly among passive-aggressive behaviours, when these are not choices and can stem from stress, anxiety or low blood pressure. He grants that its advice to be honest has merit, but calls it incomplete and available elsewhere, and would not recommend the book. It is one critic's view, not peer review.
A reading of the book can slide when frustration at years of going along with others becomes a belief that women, or a partner, are the problem to be managed. In a meta-analysis of seventy-eight samples, conformity to masculine norms was modestly linked with poorer mental health and moderately linked with less psychological help-seeking, and self-reliance, power over women and "playboy" norms were consistently linked with unfavourable outcomes (Wong et al., 2017, Journal of Counseling Psychology). A reader who decides the cure for being too nice is control over women, or sex as a scoreboard, may be moving toward those norms, not away from them.
Who Should Read No More Mr. Nice Guy, and Who Should Read It With Support?
It may suit men who recognize themselves in chronic people-pleasing and can set aside its gendered generalizations. Anyone can read it, including a partner who wants to understand the pattern, but the book is not a tool for labelling someone. If its ideas are being used to pressure, control or frighten you, that is a safety concern, not something to fix by being more understanding. If you are in immediate danger, call 911; if you are in crisis, call or text 9-8-8 (Canada, 24/7); and see the safety resources below.
Readers whose faith or culture shapes their views on sex and marriage may find parts of its advice at odds with their values; our page on spiritually integrated therapy describes how faith can be part of the work.
Consider reading it with a professional's support, or setting it aside for now, if:
- →Shame, low mood or loneliness feel heavy, or you have stopped enjoying things. Our page on men's mental health describes what support can look like.
- →You grew up in a home where your needs felt like a burden, and the book stirs up more than you can settle. Our guide to Adult Children of Emotionally Immature Parents looks at that kind of childhood.
- →The book is feeding anger at women, a partner or yourself. Put it down and talk to someone. If you are thinking about suicide or self-harm, call or text 9-8-8 (Canada, 24/7); if anyone is in immediate danger, including from you, call 911.
- →You have sexual health concerns. Start with a physician.
How Do the Ideas in No More Mr. Nice Guy Relate to Therapy at TEO?
Therapy can work on the same pattern without the book's gendered story: noticing when a yes is really fear of disapproval, tracing where that fear started, and practising directness at a pace you and your therapist set together. A therapist can also notice when low mood, anxiety or trauma sits underneath people-pleasing, which a book cannot. Our page on self-esteem therapy describes that work.
If you would rather work with a man, see our male therapist page. Mohamad Shabib, MACP, CCC, is a Registered Psychotherapist (Qualifying) with the College of Registered Psychotherapists of Ontario (CRPO) and works online with clients in British Columbia, Ontario, Alberta, Saskatchewan, Manitoba, and Newfoundland and Labrador, in English or Arabic. He is trained in cognitive behavioural therapy (CBT), Internal Family Systems (IFS) Levels 1 and 2 and Motivational Interviewing, and offers DBT-informed individual work.
TEO does not offer men's groups, workshops, Nice Guy recovery programs, coaching in Glover's approach, sex therapy, partner-abuse intervention programs or domestic violence advocacy. If the pattern shows up with a partner, couples sessions are available with Mohamad, or with Alison Shaji for British Columbia clients only; both are trained in the Gottman Method Levels 1 and 2. Couples therapy is not the right first step if there is violence, threats or control in the relationship; individual support and specialist services come first. If anyone is in immediate danger, call 911; for crisis support, call or text 9-8-8 (Canada, 24/7).
Individual sessions are $150 per 60 minutes and couples sessions $175 per 60 minutes, with no referral needed. The first step is a free 15-minute consultation by video or a scheduled phone call, booked online.
Is No More Mr. Nice Guy Worth Reading?
It can be, if you read it as one author's framework rather than a proven plan. The covert contract names giving with strings attached, and its push toward honesty is sound, if available elsewhere. Its weaknesses are real: no evidence base, a contested account of why Nice Guys multiplied, sexuality passages that one critic says wrongly treat erection and climax difficulties as passive-aggressive behaviour, and an author who sells coaching and courses in his own approach.
Take the honesty and leave the resentment. If the pattern runs deep, a book is not enough on its own.
If you are in crisis
- 9-8-8 Suicide Crisis Helpline: if you are thinking about suicide or feel unsafe, call or text 9-8-8 (Canada, 24/7)
- If you or someone else is in immediate danger, call 911.
- If a partner is hurting, threatening or controlling you, sheltersafe.ca lists shelters and support services for women experiencing violence, and your provincial or territorial victim services line can point men and people in same-sex relationships to support. Look for help from a phone or computer your partner cannot check.
This guide is commentary, written to help you decide whether No More Mr. Nice Guy is for you. It is not a substitute for reading the book, and it is not a substitute for professional help. If you would like to talk through a people-pleasing pattern with a therapist, book a free consultation online, or text (519) 760-5211 with a question first. This text line is not a crisis service.